TikTok is introducing a new feature that allows them to reduce the quantity of artificial intelligence-produced content appearing in their feeds. This initiative comes as the company disclosed that it presently contains over 1 bn AI-generated clips.
Testing and Rollout
The update is being tested over the following weeks before a widespread launch. This advancement coincides with a increase in AI content, driven by new AI video creators.
The Broader AI Trend
Studies have shown that almost 10% of the quickest rising channels on a competing service exclusively feature AI-generated videos. A large amount of this material is deemed mass-produced AI material, a label for inferior, mass-produced content that is often illogical or surreal.
Our research shows that a lot of users appreciate content produced via AI tools, including computer-generated images to informative clips, and we want to offer the community the option to increase or decrease of that, depending on their own choices,” commented a platform representative.
Scale of AI Content
TikTok shared that there are currently 1.3 billion videos on its network identified as AI-generated. Collectively, more than 100 million media items are uploaded to the app every day, making clips made by AI a minor part of its complete catalog.
User Control Features
Viewers will be capable of reduce or increase the amount of AI content they watch by accessing the content preference option in the application and picking AI-made media. Other topics that can already be modified under the setting encompass news, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines require users to tag convincing AI-made content, and it bans harmful AI impersonations of public figures or crisis events. Any realistic AI video that is without a tag can be removed under its community policies.
Additionally, the platform will from now on apply an “AI-made” tag to content made using its own AI tools, or identified by an collaborative effort for recognizing content made by AI. This step is designed to help prevent users from trying to bypass the disclosure requirement.
Educational Initiatives
TikTok is also establishing a two million dollar AI literacy fund for experts and organizations to produce informative material about ethical AI use. This program will benefit educational bodies focused on teaching coding and technology.
Content Safety Approach
TikTok has defended its content review process, amid debate over plans to make redundant a large number of content moderators in the UK. TikTok is expected to reduce a significant number of roles in its content moderation department in its British office, with trade unions and online safety experts voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead explained that people-led review would continue to be important, but AI can protect employees by removing the most distressing content before it has to be seen by staff. The platform stated a significant reduction in explicit and harmful content seen by safety staff over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s very important to limit contact with unsafe media as rapidly, which is where a lot of the machine support is really helping us work at speed.”
